SEO & Keyword Research Guide

What is SEO?

SEO stands for Search Engine Optimisation. In it's basic form it is the process of getting organic traffic to your website through search results on Google.

Within your niche, your ultimate goal is to boost your website's position in Google's search results.

By appearing higher in Google search results, you will be more likely to attract potential clients to your website.

What is Keyword Research?

Researching popular search terms is referred to as keyword research.

As an example, if you are a photographer, keywords that are trending include:

• Elopement

• Lifestyle Photography

• Engagement

When you include trending terms in the content of your website, Google will promote your website when potential clients search for those terms.

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